My favorite pull quote from the book /Reinventing Fire/, by Amory Lovins
"For you to welcome this book's thesis and embrace its recommendations, you needn't accept the global scientific consensus on the reality and severity of the risks of climate change. Throughout this book, we have highlighted many economic, security, and environmental benefits of moving away from fossil fuel. But if you do agree it's good to make money, you should like protecting the climate by using energy in a way that saves money, because saving fuel is cheaper than buying it. That makes climate protection not costly but profitable - a very convenient truth."
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